E-mail Marketing

PreVue Formal and Bridal E-mail Marketing:

Screen Shot 2015-12-02 at 12.01.12 PMI led the managerial team at PreVue to gather e-mail addresses and develop a strategic e-mail marketing tactic. I put together monthly newsletter, e-mails updating customers of upcoming trunk shows, sales and information. Every e-mail sent out received a higher than industry average open rate. The store received direct results from these e-mail campaigns. After sending out a pageant gown e-mail, PreVue received a phone call within five minutes of delivery and two additional phone calls that evening. Each customer scheduled a pageant appointment.

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